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The Comprehension and Miscomprehension of Print Communication: Investigation of Mass Media Magazines

by Jacob Jacoby,Wayne D. Hoyer

ISBN 13: 9780805801439

Format: Illustrated (298 pages)
Publisher: Routledge
Published: 12 Nov 1987

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Theory Construction and Model-Building Skills: A Practical Guide for Social Scientists (Methodology in the Social Sciences)

by James Jaccard,Jacob Jacoby

ISBN 13: 9781462542437

Format: Paperback (522 pages)
Publisher: Guilford Press
Published: 09 Jun 2020

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